Just ASK – 4 Crucial Components to Personal and Business Excellence

To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship with mutual trust. -George Ross

In business and other professional settings it is crucial to know our strengths and weaknesses. Some Personality Types within the AusIDentities range are more entrepreneurial, other types are more adept at following through. Some types are good at taking action, others better at planning and strategising. Some of the types are rather weak at following through, others have problems with their own emotions and those of others. As with everything in work and personal life, there is always a balance between pros and cons, between weaknesses and strengths.

No matter whether you are an Eagle, Dolphin, Wombat or Kangaroo, there are four absolutely critical components you need to be aware of. These components allow you to determine how well you fit a certain “role” within your personal and/or business life, Life Coach and to find out where missing links can be found in your performance within that role. A simple acronym describes these elements: AS2K; Attitudes, general and technical skills, and Knowledge. I’ll focus on roles in business and career for the sake of this article.

Knowledge is the specific information or sum-total of concepts you need to master in order to work satisfactorily in your business or career. Obviously, what needs to be known depends on the role you play. A bank manager needs to know information and concepts different from what a sole trader with a plumbing business needs to know. Knowledge can be acquired through (formal) education, workshops, books, seminars, CDs, etc.

Technical skills are the capabilities that allow you to do very business specific things. The plumber in the previous example will have “how to”skills the bank manager does not possess, and v.v. Those skills are often taught on the job, or through business specific organisations.

General skills are capabilities more people should possess. Knowing how to resolve conflict is something both the bank manager and the plumber could benefit from. It’s a more “chunked up” level of skills.

Attitudes, finally, are the more personal traits a person has that allow you to run your business or do your job most effectively. Attitudes are often job-specific. Your role as a bank manager would not suit you if you are not service oriented.

Your distinct personality type plays a strong role in all this too, as your type will generally have you have a preference for some of the AS2K components more than for the others. Eagles, for instance, are more strategically focused, and MAY lack in the field of “how to” skills. Kangaroos are natural “how to” people, and action oriented, and MAY find themselves falling short on specific knowledge (they generally learn through doing; “who needs a manual??”).

Once you know your specific personality type that rules your business or career -and knowing your personality type ultimately is crucial for your “bringing out your best”- you will be able to assess where you naturally excel, and where your -let’s say- points for improvement are in the field of the AS2K acronym. Your Four Options are then as follows:


  • Daring: Quit. realise that what you are doing is not what you are about, and get out! That was ultimately my choice when I gave up practicing Law after 9 years. Law and I just didn’t fit……and making it fit was like jamming a square peg into a round hole….painful and useless.
  • Stupid: Suffer. just keep doing what you are doing, even though it is not what you are about. Accept it as your lot in life, and often proclaim: “I can’t just change that”, or “there is nothing I can do about it”. One consolation: you will be part of a huge group of people that do the same thing.
  • Wise: Learn. Acknowledge that you lack certain skills, attitudes and knowledge, and work towards self-improvement. One of my greater mentors always said: you’ll be as good as the books you read and the people you meet, and there is truth in that. Growing your knowledge and understanding about personality types and applying this knowledge in the market place will give you a distinct edge over your competitors/fellow colleagues.
  • Smart: Delegate. As in step 3, but then deciding not to take on new knowledge yourself, but “purchase” that knowledge and leave it up to others to complement your weaker sides, so you can fully focus on your strengths.



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